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You've been told since you first began selling about the importance of working smarter, not harder. Seldom, however, are you given the tools to smarter selling. The key idea presented here is neither a "“get rich overnight” panacea, nor a replacement for hard work. If you are not already aware that short cuts are dead-ends, this is not for you. Avoid all promises of “no effort = big $”. But, if you want to learn how to put your hard work to the best advantage, read on.

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